Mobile,High Speed Broadband Services,Mobile Downloads

Over the decade I have been using mobile devices to view email, I have noticed how users get completely addicted to their devices. I recall walking around with a Nokia flip phone – circa 2000 that I finally gave up for a Motorola phone circa 2004! I still think both vendors offer great phones. Today, I walk around with a Pearl from Blackberry. 2007 marks the first time in a decade that I have accepted a Blackberry as a phone and as an email device. I had both. I get the Gist of Email from various sources (personal and enterprise) sent to me through www.amikamoble.net. I don’t bother synching my Blackberry since I don’t want the 200 or so messages I get a day to come to me mobile. I am finding that this is a good way to separate what I have to absolutely address while away from my Inbox. I am definitely an addict of mobile email and am very fussy about my mobile device. I know people who have steadfastly refused to give up their devices until the keys start to fail. The reason for this besides the form factor, look and feel is the information that these devices have onboard in terms of contacts and now pictures. One way around this is to synch the device to a desktop contact manager and download pictures and crucial information before they get lost altogether when the mobile device finally gives out as all things manufactured tend to do!

Not only do users become attached to specific mobile devices but they can personalize their mobile phones further through the effective use of black and/white lists with services such as that at www.amikamobile.net. Judicious use of filtering words during the sign-on for this service creates a highly personalized mobile phone, thereby increasing the efficacy of the forwarding of critical email alerts and their relevance to every user. Filtering can be amended later by returning to the sign-on page and making changes, additions and/or deletions as necessary.

More and more people are now using a Blackberry, Ipod or other mobile phone to view a website or search the web while they are out and about. That might be to find the address of where they are going, price compare while shopping or even to cheat in pub trivia.

While it is not yet the majority of people, nor could it yet even be called mainstream here in Australia, it does exist, and it will only increase. Research recently conducted in the US showed that of a sample of 1,000 mobile users, around 70% used it to access the internet. As the web continues to become an integral part of our life and technology continues to push forward increasing the capability of mobile devices, the number of people using the internet away from their desktop is only going to increase.

What does this mean for businesses and site owners? Well, not only do you now need to consider how you can build a mobile-friendly version of your website (desktop-style sites are often impossible or inconvenient to view on a mobile device), but you also need to start considering how your website marketing efforts will have to be different for this new media.

Google and other search engines now have mobile versions of their sites, which make it easier for people to read the results on the go. The thing with mobile search is though, the rankings are now taking new parameters into consideration, such as your sites suitability for the mobile user.

There are a range of differences between mobile and desktop users of the internet, which will affect both your PPC and SEO campaigns. For example, keywords will likely be shorter and more specific in mobile search than on a desktop. Usability will obviously be different. Visibility of the top 10 ranks will be compromised. Requirements of mobile devices are different. Even measuring the activity of mobile users is a new frontier – there are tools out there which can measure mobile searchers, but maybe your analytics tool won’t be one of them.

To work in the mobile internet market, you need to think about the actual differences between a mobile device and a PC. Then, you need to keep those in mind all the time, from when you are designing your mobile site, to when you are performing SEO on it. The website design rules are dramatically different because of the limitations inherent in using a mobile device to view a web page. The SEO principles for a mobile site are largely similar, however there are a few differences to take note of and a lot of opportunities which aren’t available in ‘desktop’ SEO.

One of the main differences between desktop and mobile is the screen size issue, which limits the amount you can put onto a screen and still make it look good. This will limit what you can do with fonts, content, images and other facets of your web page. You might want to say all the same messages but in limited format, or you might want to present only the mobile-relevant content in the space available.

Secondly, there are the usability issues – mobile internet is usually viewed on hand held devices, used one-handed, and usually using a numeric keypad. This limits the amount of typing people will be willing to do and increases the desire for easy navigation.

Thirdly, there is the patience issue. If someone is using a mobile device it is likely because they are on the move or they are looking for a quick reference. It is unlikely that a mobile device user will have the same time and patience as a desk top user.

So what do you need to do to address all these mobile-specific issues? A lot of things, but here are a few action-critical few to get you started…

1. Make sure you have a mobile-specific site. If you think your customers are likely to use mobile devices to view your site, you want to encourage them and reward their loyalty by giving them a good user experience. This will require specialist design, and lots of testing to ensure that it is being rendered appropriately on the different kinds of mobile devices (e.g. Nokia vs Iphone).

2. Keyword research – this will be very different to desktop keyword research as you will have fewer characters. Google Adwords has a new feature in their Keyword tool which will help suggest keywords if you are running mobile ads. Also, mobile search looks like it will be heavily influenced by predictive keyword suggestions, (like Google already does) to save on time and frustration for the mobile device user. Also, predictive suggestions can help you figure out what terms you might want to be optimising for.

3. Mobile search will depend on location a lot more than desktop search, which means location identifiers are critical in your mobile SEO efforts.

4. Remember traditional SEO practices like crawlability and links, these are still relevant for mobile search.

5. Make sure your site is mobile compliant

6. Record and analyse – use web analytics to track your mobile users behaviour, so you have first hand knowledge of the differences inherent in mobile users. For example, gauge their attitude to your site (page views, bounce rates, content preferences), the sources of your traffic, keywords used and exit pages.To do this you can make an advanced segment in Google Analytics or ask your paid analytics provider to provide this segmentation for you (if possible).

Mobile SEO is a huge new undertaking for any webmaster, and these are only a few of the things you will need to consider when upgrading your site to be usable on mobile devices. I highly recommend that you contact experts to help you with your debut on the mobile internet.

Mobile email has always been the most important internet application. Emails brought us the freedom to communicate quickly with anyone anywhere over the internet. Being the most cost effective and efficient method to transmit all kinds of electronic data, it has become indispensable for professionals.

 

Accessing Emails on Mobile has become the most common tool to stay connected with information and resources. On one hand where it is an easy source to share information with friends, colleagues and near & dear ones, at the same time it is evenly beneficial for the mobile professionals. Mobile-emails help the mobile professionals to remain connected with their employers, suppliers, customers and other resources at all times.

 

Today Mobile Email has become an integral part of business. The access to corporate emails on mobile phone greatly helps businesses’ to improve communication, access information, cut costs. If used effectively also helps to improve employee efficiency, find new business opportunities and work more closely with customers and resources. Enterprise wireless data applications have grown modestly during the past several years. Today Businesses struggle for cost-justifying wireless applications that could be deployed within a rapidly evolving technology environment.



 

Keeping in mind the growing benefits of mobile email it has become an important business tool, not only for BIG corporate houses but also for Small & medium enterprises as well as for private business owners, to remote access to corporate emails anytime, anywhere. Mobile Email sets them free from the limits of a desktop P.C as they can easily access emails on their mobile phone, while they are on the move.

 

The primary function of mobile email solution is to facilitate the user to send, receive, compose, delete and view attachments via a mobile device. However various email solutions differ in the way they do so, which in turn depends upon the underlying mail servers, the ease with which they can be deployed in an organization, the cost factor and the mobile services with which they will work effectively .

 

BENEFITS OF CORPORATE MOBILE EMAIL



Mobile access to email on a handheld device has been available for a number of years now. Email plays an increasingly important role in our lives both in and out of the office.

Needless to say, many people rely on email for professional growth as much as they rely on it for personal entertainment or communicating with friends.We all know that Mobile email offers the possibility of sending and receiving email from your mobile device wherever you are. You may even be able to use the same email account you have on your desktop or laptop computer.



But the Question is “What are the far fetched benefits of Accessing Corporate emails on mobile”

The common answer is “Messaging on the move is required in business communications”. Let us first discuss the varied benefits of accessing corporate emails on mobile phones.

 

The Mobile Access to Corporate emails provides



1. Greater responsiveness to clients, partners or suppliers: Organizations can improve communication and service at all external contact points by providing employees with more timely access to information. True mobile e-mail solutions that provide real-time

delivery of e-mail provide added benefits over cradle-synch solutions.

 

2. Improved work-life balance for employees: Increasingly, the line between home life and work life is blurring for the average professional. Although jokes abound that mobile devices make workers accessible at all times (even when they do not wish to be accessible), user-friendly solutions can actually create extra time for workers in both aspects of their lives. An employee’s ability to leave work to watch a child’s soccer game— knowing he or she can receive an important e-mail on the sidelines—improves morale immeasurably.

 

3. Increased utilization of existing IT investments: Workforce mobility is increasing every year. If IT applications do not go mobile along with the employees,

their value decreases significantly. Wireless data investments should be viewed as an incremental cost of much larger existing IT investments.

 

4. Ability to leverage existing devices for multiple wireless solutions: Cellular phones are a way of life for today’s workers. Data-capable handsets are virtually

Ubiquitous. Adding wireless e-mail capabilities onto these pervasive workforce tools makes practical sense and reduces the cost of deployment.

 

Although it is difficult to determine the benefits realized from wireless e-mail access, it is worthwhile to understand that even minimal assumed productivity gains for mobile professionals can provide financial justification for deployment. The greatest challenge is measuring productivity gains from wireless e-mail access. Some analyses have assumed

large time savings in terms of hours per day per employee. Yet even a very conservative measure of productivity gains, such as 30 minutes per day, yields measurable benefits.

 

Today some organizations have come up with such cost effective email solutions like email@mobile Corporate edition which has been specifically designed for those organizations who would like to provide its employees with the facility of accessing their corporate/official emails on the mobile but do not want to invest in purchasing high end mobile phones like PDAs and smart Phones or in paying monthly subscription charges and giving their server access to a third party.

 

What they ask for is one time investment in installation of the email solution on the Company’s mail server or the web space provided for the website which allows the company users to access their corporate (POP3 and IMAP4) email boxes anytime, anywhere using any GPRS enabled mobile phone, operational in any network and without having to install any software on the handset. Just like one uses web mail program to access emails on web browser, users can access their official emails via email@mobile software over a mobile browser. It has been optimized for MS. Exchange, Lotus Dominos and Hosted services.

 

While evaluating the benefits of mobile email solutions, explained Arvind V. CEO with Adroit Claretdene Infotech “There are companies providing mobile access to existing web-mail but the device compatibility and monthly subscription charges are the major constraints”.



The advantages of accessing corporate emails on mobile phones are tremendous. So if you want to reap maximum benefits with respect to the productivity level and increased efficiency level of your organizations mobile work force, give them the added advantage of accessing corporate emails on mobile.