Adult Mobile Videos
Thursday May 24, 2007 | | add comments
The market for adult mobile videos is growing by a phenomenal rate. Recent findings show that global advertising for mobile porn could top $4.9 billion by 2013. With the advance in mobile technology and handsets like iPhone and Blackberry and new innovations in mobile billing, the adult mobile videos industry is becoming extremely lucrative.
At present the majority of this spend is being consumed across Europe, as the US is significantly behing in 3G coverage and with limited age restriction services meaning operators are not prepared to handle adult advertising, there is a huge gap by comparison between Western Europe and the USA, each accounting for 42% and just 2% respectively.
It is uncertain how the USA will receive the next tranche of adult mobile video services on their mobiles. Far beyond the limited availability of the content is whether it will become socially acceptable to walk across the road viewing mobile porn.
According to latest market information, from Bango, mobile billing and analytics and contrary to recent hype about the success of the iPhone, this famed handset only accounts for 1.12% of all mobile downloads. Being pretty much the most advanced mobile phone out there it goes without saying that there is a huge market potential for adult mobile video which has yet to be exploited. Perhaps the technology barrier is still holding the mobile porn industry back?
It will be interesting to see just how much of the anticipated growth of the mobile porn industry materialises over the next 3-5 years. The fact is that mobile advertising is extremely effective with click through rates almost ten times greater on average than PC based internet. Adult mobile content, if served up correctly to the user can be monetised expontentially by various, donwload charges, subscriptions and banner advertising.
More so from this, generating high quality content for your end users is also important, and integrating adult mobile content across todays social networks could potentially open up a flood gate of traffic to mobile porn sites. The best way to do this could be reviewing content in a non-offensive way, keeping within rating guidelines and only offering further adult content via a link with age restriction limitations. Innovations like this could see a new era open up for the adult mobile video industry.